Why is it so hard? You follow the diet protocols, you hit the gym, you drink the superfood smoothies, but you still don't feel amazing.
And your battle against the flab is becoming a never ending war...
You are overwhelmed, confused, frustrated, angry and simply over it.
You just want to look good and feel great right?! How hard can it be?
Yet every day there is a new diet - low fat, high fat, paleo, vegan. It's confusing to keep up... What is the best diet? Is there even a perfect diet?
You're frustrated as you strictly follow these protocols but never get the results...
This, in turn, makes you angry. Angry that you have been misled, angry that you have wasted more time, more money more sweat yet for no benefit.
And know you are tempted to give up completely. Resign to the fact you will never be in amazing shape, accept that you will always have those health issues - whether its digestion, skin problems, brain fog, joint pain, low libido, cold intolerance... They're all normal symptoms of ageing, of human life. Right?
It doesn't have to be this way. In fact, it shouldn't be this way. Before I explain, I want to ask you something:
Would you like to jump out of bed in the morning with a spring in your step, see your body in the mirror and feel good about the image you see?
Yeah?
Would you like to have the toned body and the flat stomach without having to spend countless hours in the gym?
Would you like to sleep through the night, wake up without an alarm clock, have good energy throughout the day, eat quality food without the skin issues, the gut issues, the energy crashes...
Do you want to find YOUR perfect diet? The right diet for you?
Do you wish it was easier, why is health and looking good so challenging?
Let me tell you know, it should be easier, and it can be easier! Let me explain...
What if I told you it didn't have to be this way? You would be rather skeptic right - you've heard it all before... But what if I told you that you've been doing everything wrong. You have been misled, exploited, distracted. And now you are a confused skeptic in a worst position that where you started.... Sound familiar?
What if I told you that you could regain the health, body and vitality of your younger days? You definitely wouldn't believe me right?
And if I told you that to achieve these things you could eat chocolate, skip gym sessions, save $500 a week and get rid of your Personal trainer - heck even your gym membership, add butter to everything, even have a glass of wine with dinner you would think I was bat shit crazy right? Since I'm fine with the crazy label I might as well continue!
If I told you that I could fix your cravings, balance your hormones, get you sleeping deeply, revive your libido, and sculpt your body in a way you didn't think was possible - all by simply exercising less, eating tasty real food and reading some material you would scoff. And no that wasn't a typo. You need less exercise a week to achieve this, not more!
If you're thinking I'm a complete nutcase then I'm happy, and you should be too.
Why? Because every individual that I have transformed started off as a skeptic who thought had doubts that a program like this could work. But at the same time, they were keen to try something. I actually think that this worked to their advantage. It meant there was a lot for them to learn. A lot for them to change!
After following Alex’s Program I have dropped from an XL shirt to a medium. And a 36 to a very skinny 32 and still dropping! True it is that My wife tells me I’ve hit new levels of skinniness!!
Not only that, everyone is telling me I look 10 years younger. Alex’s program is not your normal ‘don’t eat diet’, it is unique but most importantly it has delivered some incredible results by increasing my ability to concentrate, by increasing my immunity, by detoxing over a period of time and becoming a lot calmer.Most importantly I think Alex helps you understand the why behind issues you might have pre conceived ideas about.If you are looking for a health and body overhaul, I really recommend you speak with Alex about his programme.
Fraser Short. Class of February 2017
We should be able to look good naked, feel amazing and simply become healthy & resilient to illness.
Basic desires that should be the norm not the exception but unfortunately so many of us feel as if these things require too much hard work or are simply not unattainable.
It's funny because as my career as a Personal Trainer grew, I found more and more clients that didn't meet any of these 'health fundamentals'. They realized that and hence why they came to a Personal Trainer.
I now realize the PT is not the answer to their problem. Like I said before, you've been doing everything wrong. Everyone has. Look around your workplace - how many are truly 'healthy'? Yet how many go to the gym, buy their groceries from the health store and read the fitness magazines? Add up the price of the gym membership, 3 PT sessions a week and all those fad supplements they take... how much would they spend a week? $500? Easily!
People with the cars, the flash apartments, and the high paying job don't need a personal trainer to look good naked and feel amazing, a PT is only one small piece in the puzzle to achieving that goal. In fact, I will straight up admit that it's not even needed. Remember, I was a Personal Trainer.
The gym isn't really required when it comes to achieving health and a body you're confident in. There I said it. There will be trainers at my door with pitch forks tomorrow!
I mean it helps, but again, it plays such a small role in changing the body (from a health & wellness point of view) and in fact can cause harm if over used. The toxin is in the dose.
I'd even wager a small sum that the below two points apply to you:
Was I right?
Why does it not matter how many times you enter the gym? How many times you get your ticket punched so to speak?
Because it's what happens in the 23 hours OUTSIDE of the gym that matter most.
You'll never hear this in your gym magazines or from your trainer. They want you to upgrade your memberships, do extra sessions, buy more training shirts etc. etc.
Yes, I was PT, and yes I made my money training clients in a gym. The more sessions I did, the more money I made. Yet here I am saying that less is more, stop worrying about getting to the gym 5x a week - instead settle with 1 session a week (I'm serious) and focus on everything else that your body goes through each and every day. I can say this with confidence because I learnt a valuable lesson.
And I learnt the hard way.
My own health/sports journey went from being a top level athlete - pushing hard, looking for an edge - to me being burnt out, sick, tired and unable to train. And don't get me started on the joint stiffness, low libido, lethargy, reliance on stimulants such as coffee, the desire to go on a 'sleeping holiday', struggling to get out of bed in the morning - longing bed all day only to feel wired and alert come night time... I was a mess, despite winning bodybuilding championships, having 6 pack abs, and being a 25-year-old guy. I was so far from being healthy it was ridiculous. I was sick. Not your typical fever, and vomiting sick, but a sickness that was with me every minute of the day. Grinding away at my body and mind.
I was confused, frustrated and angry. I had followed all the mainstream recommendations - low fat, lots of small frequent meals, plenty of exercise, avoiding the sun. Yet here I was, sick, tired, with hormonal problems, gut issues, skin problems, energy peaks and troughs and no libido... And I started gaining body fat... despite my super 'clean' diet and frequent training!
Yet I had been doing everything correctly... I was a personal trainer remember. I knew the key to health and fitness. I could drop the body fat on any client, they just needed to eat less and move more. Right?
Yet here I was practicing what I preached, and I was getting sicker by the week.
Eventually, I got so sick I could hardly work. I didn't get it. I was meant to be the health and fitness guy. Why was I sick? Why was I struggling with body fat issues? Why did I have digestion problems? Why was I, at 25 years old, suffering from low libido?
Eventually I broke. I stopped training. I started questioning what I was doing, and I started a 5 year journey to learn the real secret to health, happiness, and a lean body. A secret that didn't involve magic tricks, fad diets, strange supplements, or countless hours in the gym.
This moment in life was a turning point. A turning point for my health, my career and my client's health.
My recovery process was a wild journey throughout this process I learnt ALOT. I worked with some of the worlds top health experts, I studied course after course to the point where the tax department started questioning whether I was working or studying, I read like crazy, and spent more money on lab tests than a scientist would with rats. My competitive drive led me to want to know WHY I got sick, HOW to recover and WHAT to do to ensure it never happens again - for myself and my clients.
The key lesson I learnt is this - Seek optimal health - everything else falls in line when you're healthy. You wake without an alarm. You have a healthy sex drive, you don't desire naps let alone coffee, you don't crave sugar, your mind works without a constant fog hanging over it, you have a good level of fitness & strength (you don't get puffed walking 2 flights of stairs and you can move furniture without any back or joint pain!), you recover faster from colds & flus than your peers (if you catch bugs at all) oh and you look bloody good. Your skin glows, your hair is thick, your muscles are toned and you possess a body that can do the things we were built to do.
You look healthy & fit. And you feel amazing!
Some people may disagree with what I'm about to say, some may even refer to it as 'fat shaming', but I'm a realist and sometimes the truth hurts, so here goes:
If you are fat you are sick.
Think about it for a minute. Think about what 'health' looks like to you. Find that image in your head. Heck, do a google search if you have to, pull it up on your screen.
Let me guess - you have an image of someone with good muscle tone, nice skin, not too muscular but not skin & bones either. They have some muscle definition - but not popping veins and muscles that look like they'll explode.
Sound about right?
My point is this - if you were healthy, the body wouldn't have fat accumulated over the belly, under the chin, around the chest (for men). Sure some fat is actually needed and in particular times of one's lives it can be beneficial. But that belly fat is not needed or beneficial - in fact, levels of abdominal fat are highly correlated with increased risk of disease such as heart disease and cancer...
“I engaged with Alex in early 2015. Since working with Alex, I have more energy and I have physical and mental stamina and resilience that has propelled me forward and enables me to take on more and deal with more, and be more effective. Not only do I feel great, but I look better as well! Highly recommended. ”
Craig Manson. CEO
Bringing this back to my experiences as a PT, in the past if a client came to me saying 'I want to lose this belly fat' I'd work them hard in the gym. 4 sessions a week at a minimum. Oh, and they would be INTENSE sessions! Combine that with a few herbal fat burners and some tweaks to their diet and I'd hope for the best. If someone wasn't getting the results, I'd up their workout load and tighten up their diet and hope a little harder!
Now days, if someone comes to me in this situation, I do the complete opposite. I talk them out of training. They don't need someone to motivate them to get up at 5:30am, they don't need someone to count reps for them. Instead, I put them on ‘The Program’. In fact, in the first few weeks on my The Program, there is no gym training - not one session. No intervals, no weights, no circuits, no runs, no cardio (there’s no cardio at all on ‘The Program’), no crazy fat loss met-con workouts, nothing like that.
You're sick, so we fix the illness. You need rest. Once your health is improving, then we can look at training. And The Program only includes 2 sessions a week - 1 strength day and 1 interval day. But more on this later.
So how do I turn someone's health around so they're on the path towards optimal health? Well, that's where they do need someone to motivate, support, educate and guide. Undoing years of poor diet, poor sleep, poor lifestyle choices takes the time to correct.
And there is a lot to correct. The Program is designed to fix:
- Your sleep - by addressing circadian biology and light cycles. The body wants to sleep. We just send it so many mixed signals from light, stress, and food that it never knows when it should sleep. Realign the body with natural cycles and you'll sleep better than you have in years.
- Your energy - by retraining the liver and body to run off clean burning fat as a fuel, and allowing the body to utilize gluconeogenesis - the ability of the body to convert protein to glucose. A metabolic process that many in the western world haven't utilized since they were a baby.
- Your Mind - By educating you on how to achieve health and what caused you to stray from optimal health (the body seeks health - remember, it takes a lot of effort and inferior choices over many years to lose this health) while also clarifying a few misconceptions or half truths that exist in society on health, diet and fitness.
- Your Gut - Your gut is the bodies second brain. Neurotransmitters such as dopamine & serotonin are all linked to gut health.
The fuel and nutrients your body run on all rely on a healthy gut. The saying goes 'it's not what you eat, it's what you absorb'. The Program begins with an extensive gut reset protocol, healing your gut with beneficial bacteria, nourishing foods, while removing damaging foods and toxins. This change alone often brings about more improvements in one's health in 6 weeks than they have seen over years of dieting and training.
- Your cravings - Leptin - a hormone released from the fat cells - stops you from overeating. It's a satiety hormone - telling the brain "that’s enough, stop eating now". The funny thing is that the more fat you accumulate, the more leptin that is released. A perfect negative feedback loop you would think.
Unfortunately, due to the technological advancements of man over the past few thousand years, we have developed ways to short circuit this loop, those who are overweight and still crave more food have developed leptin resistance.
The 'stop eating' signals no longer work. Leptin is still widely unheard of in the mainstream media, many don't realise how it plays such a big role in fat gain or fat loss. What caused this leptin resistance? Think sugar, refined foods, fruits available all year round, central heating, drugs, artificial light - yes this may all sound crazy, but you will learn all about this on ‘The Program’ - more importantly, there are protocols in place to ensure that any resistance is reversed.
After the gut reset protocol, we work on the Leptin Reset protocol - increasing your bodies sensitivity to leptin. Fix this and you fix all sorts of things. Namely cravings, you will find you don't need to eat nearly as much as you used to, and yet you'll have more energy and feel full for far longer.
- Your mobility & your body- The way you move is important for one’s health. Think about the body - what's the most vital part? Our brain. Without the brain, we are simply meat. Everything else in our body 'works' for our brain.
The brain, like muscles, require energy. The skeleton and all it's supporting 'systems' exist to find food for the brain. We are not plants, locked into one spot. We were designed to move to find food and reproductive partners. Today we don't have to hunt and gather for this food. We simply to stop at the shop on the way home. This atrophies the body. The body literally wastes away. Use it or lose it. Sure muscles lose size, but bones weaken, and joints stiffen.
You become tight, stiff, weak. Combine this with our modern movement patterns (or lack thereof) - constant sitting, driving, lounging around etc. and the process worsens.
On The Program sure we get you moving (I track how many steps you take each week), but we also focus on re-teaching the body to move the way it was designed to move - back pain will be eliminated, joint mobility restored.
This doesn't involve crazy gym sessions, or fancy machines. All it requires is some movement (in the form of walking) and a few specialised exercises. As well as this, we stress the muscles once a week in a 10-15 minute session to tell the body “don't go - this muscle is required”. Keep you fit, strong, toned, agile and healthy!
- Plus much, much, more
Your insulin sensitivity will improve (decreasing your risk for diabetes and Alzheimer's), your liver detoxifying pathways will improve (allowing your body to cope with the increasing load of toxins found in out modern world), your brain function will improve - memory, cognitive function, thought processes all sharpen and finally your lab markers will improve. You will become healthier.
Crazy? Maybe. But crazy works.
My clients who have followed ‘The Program’ have all had massive benefits:
14 weeks into the Program
I could continue, these are all comments from clients on my Program. If you'd like to hear more I will happily give you the contact details of these clients and you can ring or email them to hear their feedback for themselves.
The last four months have been AMAZING… I am truly feeling the benefits of our new and improved healthy lifestyle.
We can’t thank you enough… And I am so excited with what can be achieved over the next 8 months!
Just a few highlights
- I more aware of negativity in my life and working towards avoiding or removing it
- I am sleeping so much better and waking up feeling fresh and full of energy
- My clothes feel loose and I need to go shopping!
- My skin and hair feel great.
- My partner and I are loving broth and have it everyday
- I am feeling happier!!!
- And finally ….I have not had any major health symptoms since starting the program. Seriously…. This is huge!
What can I say… you have changed our lives for the better.
Thank you AlexAlanna Khodeir. Class of June 2017
Why does my Program work? It's simple really, it makes people healthy. We reset hormonal sensitivity and address hormonal issues, and reset the bodies processes to work the way they are meant to work. Fix this and you fix everything. There’s a saying that pops up on the web from time to time, it goes like this "Calories matter but hormones matter more". This sums up the Program perfectly (I also promise you will never count calories on The Program!)
The best way to fix hormones isn't through patches, creams or injections, it's by changing the environment, diet, light cycles and movement patterns that a body is exposed to. One of America's top Neurosurgeons is a big believer in fixing these things before undergoing surgery or prescribing drugs (he is one of the health experts I have/am learning from). He talks about this process as 'Performing brain surgery without a scalpel'. We're literally rewiring the brain so it works the way it was designed to work.
Now if you're wondering what actually is The Program? Well, that’s a great question. It's many things:
A comprehensive ongoing education program (teaching you what went wrong and how to fix it - at the end of The Program you should be able to continue to maintain your health and body forever - never needing to pay another health coach, PT, maybe even a doctor again). This course alone is going to save you $1000's of dollars wasted on books and magazines telling you lies!
A minimalist training program - 6 weeks no intense training. Then we do ONE strength session a week that only lasts 15minutes (I'm serious) along with ONE interval session a week - a total of 45mins of training a week for the body and health of your dreams. I'm not making this up (note, for the athletes and gym goers out there, I do offer more training options in case you want to do a few more sessions. But for those are looking for the bare essentials, one intense session a week is plenty!)
The science is solid and so are the results. Throw in some soft sessions (yoga, pilates, mobility etc) twice a week and a decent walk every day and your training is covered. Oh and I should mention that you don't even need a gym membership. ALL of this can be done from your home without any accessories. You could do it all in your hotel room if you're travelling. (Note - if you have more serious performance/aesthetic goals or enjoy training, then I will accommodate these goals - remember I have a bodybuilding and powerlifting background - if you want squats, you'll get squats! I'm just saying that to achieve the results on my program you actually don't need squats!)
A rough guide/schedule to the exercise requirement of the Program
A Comprehensive diet protocol - This is split into various components, we fix your gut, we address leptin sensitivity, we work on retraining the body to run off fat and not require carb hits all day long. We work in fasting to help cell health and improve longevity. Everything is mapped out, with detailed guides, FAQ's and sample meal plans for those who would rather follow a plan.
Extensive Testing - I recommend that those who sign up to The Program undergo various hormonal and blood testing panels. We need to find out what’s wrong so we can fine tune what to fix. There’s a saying that I really like - "You cannot manage what you do not measure". Not only do we use these results to fine tune your diet, sleep, training and supplement program, but we use them as markers to track results and your performance. (Note, the costs associated with the lab testing are not included in the Program Cost.)
Accountability - (Gold and Platinum Program only) This is a huge component to The Gold & Platinum Program. Either myself or one of my coaches will individually monitor your meals (you snap photos of all your meals using a neat app - I then provide feedback and a score), your sleep (using a Fitbit, I monitor your sleep trends - are you sleeping enough, what can be changed etc.), your training (the small amount of training you do is delivered straight to your phone, with videos, descriptions and past stats all present - I see your workout sessions), your health (I work with a top functional medicine doctor who works with clients located all around the world to interpret your lab results, what it means for you and what we can do to improve your health) plus a lot more.
Not only this but I'll hold you accountable. I will send out weekly reviews, scoring you on your diet, sleep, training and lifestyle performance. You will receive a scorecard showing you want went well and what needs improvement!
Support - You will have many questions. Health change is a complex issue. All those who sign up to The Program will have access to an extensive knowledge base with questions covering every topic you can imagine.
Plus, if there is an answer that you can't find the answer to, just submit a question and I will get back to you with an answer ASAP.
For those looking for the ultimate health solution, the Platinum version of my Program includes unlimited support from myself - questions, queries, concerns - I'm here for you. Heading out for a special dinner, unsure what to eat? No worries, let me know and I'll provide some solutions. Struggling with something on the program? let me know and I'll help out.
You will get more support on more areas of your health & wellness than most professional athletes receive!
If you're looking at saving some pennies, and would rather prioritise your funds to quality food instead of having me waiting on the other side of the phone, don't feel left out. Gold and Silver Program users can still book in one on one consults with me whenever needed. This way you only pay for what you use!
A Long Term Solution - Making change takes time. The Program is designed to run for anything from 6 weeks to 12 months. This is not a quick fix solution to fixing your health. It's a long term play.
The longer you follow the protocols on The Program, the better the results, the more you learn and the more you retain (and sustain!)
Remember, for Gold and Platinum users, I monitor and track EVERYTHING on a daily basis (sleep, training, steps, diet etc). If you do something that isn't helping your cause you'll hear about it within 24 hours!
Along with this daily monitoring, Platinum users get unlimited support. For example, we frequently catch up over skype/phone/email/in person to answer any questions, provide support, tweak the program/training to suit etc. Think of this as unlimited consultations with me for a year (Gold and Silver users can book consults in with me whenever they feel the need, some choose a fortnightly option, some choose every 2 months, others decide to save money and don't book any calls in).
Community - Gold and Platinum Program users, you're not in this alone! Along with all these features, you will be in a small group of fellow clients on The Program. There is a communal private group where you can discuss or share ideas if you wish (this is completely optional). Plus, you will receive a weekly 'scorecard' reviewing your week’s efforts for the duration of the program. This review tracks your progress, what’s coming up and also scoring you against the others in your group. If you're slacking on the sleep front it will show up in this score card.
Sample Scorecard - Feedback for you, insights for me.
Again, you can ignore this if you like, it's up to you. But the data does show who is putting in the effort and will often serve as a great 'wakeup call' if your effort starts to slip. It's also a great way for me to track your progress and provide feedback, support and to discover potential problem areas (for example, your meals may be great, your sleep perfect, but you may be missing out on the weekly steps requirement - I can work with you 1 on 1 to address this - providing ideas and solutions or even workarounds).
The end product is an extremely comprehensive protocol that works. Every client that has been on The Program for the duration of the course has had positive results (in health and how they look). Every one. I'm so proud of this, yet I'm not surprised. Why? Because The Program works. It's that simple.
Diet, Training & Supplemental protocols designed for results! Customised to suit your goals. Backed by solid research. Tested and refined over a decade of use! These protocols work!
'Give a man a fish and he'll eat for a day. Teach a man to fish and he'll eat for a lifetime'. My program emphasises the WHY behind the what. Instead of simply telling you what to do, you will learn the reasons behind the protocols that you are following. I believe this education element to be a huge reason behind my clients ongoing health success.
Everyone gets access to an extensive knowledge base. Platinum users get unlimited email, SMS and phone call support. I only work with a handful of Platinum clients to ensure you get the access you deserve.
Using social support, financial incentive and disincentives and coach accountability, my program ensures you will stay on target even when times become tough (and they will!). Using these layers of accountability means I have an extremely high client success rate (Gold and Platinum Only)
Using the latest technology I will track your diet, your sleep, activity, heart rate, body temperature and lab results. Also, I will track when you have performed tasks assigned to you (regular exercise, saunas, sun exposure etc). (Gold and Platinum Only)
The Program has a unique 'gamification' approach to changing your health. I score you on metrics such as sleep, diet, steps, sun exposure, education and training every week. You are then given a weekly scorecard - a long with the other clients in the class - allowing you to see how your efforts compare to your peers. Plus this enables me to see what areas you need to improve. (Gold and Platinum Only)
You will join a select group of individuals, all sharing similar goals on a similar journey. With the ability to see each others meals (this is optional) and how everyone is performing in a dedicated private space you can receive (or give) advice and support. (Gold and Platinum Only)
Making health & lifestyle changes can be tough and overwhelming. I will provide ongoing feedback and suggestions to help you reach your goals. I look at your diet, your sleep and your activity (among other things) on a daily basis - ensuring you stay on the road to success! (Platinum Only)
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I've walked many paths before, I've researched various routes. I've even tried taking some short cuts. And I'm sure you have done the same.
But I've finally found a path that works. The path I provide you is the best path for you. It will get you to where you want to be. But it's only a map. I can show you the way, I can provide support, education and assistance, but I cannot take the steps for you.
Follow The Program, do the work and you will reach your goals. If someone makes it to the end of the program and hasn't put in the work then I cannot guarantee results..
So this is it, a program built after years of experience, education and experimentation. A program that's been tried and tested and that works. A program that will allow you to achieve the health, body and wellness that you probably thought was unattainable, a program that has all the key requirements to ensure your success - an experienced coach, support, accountability (not in the Silver Program), education and explanation, competitive motivation, fellowship amongst peers going through the same process in similar situations, and knowledge that those who have followed this path have achieved amazing result.
What have you got to lose? Chances are the path you're currently heading down isn't a path that will bring about health, longevity and a body that looks good naked anytime soon?
I had been training in the gym with Alex for a few years now, however it wasn't until July last year I signed up to his lifestyle program. Since then I've lost 10kgs, dropped 9% body fat, given up beer completely, sleeping better, feeling stronger and I'm truck loads healthier (haven't been sick once since starting). I've learnt more about health in 9 months than I have in 37yrs.
Since beginning on Alex’s program I’ve had three mates join Alex's program purely based off my results (with three more mates are starting in the next round.) One mate has already dropped 20kgs, 13% body fat and looking incredible - all this in 7 months. My other two mates have all lost > 10kgs and all feel great (they only started 4 months ago).
Alex isn’t you're normal meat head trainer, it's nothing to do with lifting heavier weights for him (although he has won an Australian title for body building), he will completely change your understanding of being healthy and what the real meaning of it is. He tracks everything from steps taken throughout the day to each meal, how many hours you're sleeping through to monitoring your heart rate each morning. It's full on, but I GUARANTEE you, you do what he says, and you lose a ton of weight.
Chad Walker. Class of October 2016
Now I'm sure you're wondering about price. Clients who have changed their body, their health, their lives on this Program tell me that there it's impossible to put a figure on the benefits they have seen. The feel better, they look better, they perform better, they have more energy, their health markers improved.... What would you pay for all this? How much do you value your health?
If someone offered you a way to achieve all these things (looking good naked, feeling great, slowing the ageing process, improved health & resilience) for a price, what would you pay? The value of a set of new tyres on your car? Your yearly running & maintenance costs on your car? Or even a new car itself? Maybe even more?
Remember your car is replaceable, your body is not. Think about how much money you spend on tuning your car, cleaning your car, paying the mechanic etc. etc. Now compare this with your body - your body is more complex, more powerful, more important and will bring more return on investment than any material asset (think about your job - what’s your prized asset? Your body and it's brain right?). Knowing this, how do you value your body and your health in relation to the value of a car?
What about if it was paid daily. Every morning you woke up and someone charged you a sum in return for the guidance to reach optimal health (and all the fruits it brings) what would give him? The price of a haircut? The price of a quality lunch? The price of an hour with a Personal Trainer?
I'm not having you carry out these think-tasks to prepare you for an astronomical price, in fact it's the opposite. You will be pleasantly surprised at the value of The Program, but I want you to make sure you realise how beneficial this value is, especially because so many people don't blink at a mechanic’s bill, or a house renovation quote, yet are horrified at the thought of paying for some blood tests on themselves!
For the price of two medium lattes a day you can turn your health around and achieve the body of your dreams!
$6.71 a day is all it costs for my Silver Tier program! $47 a week to learn everything you need to look and feel amazing, to receive access to all the tools, resources and know how to truly, fix your health and body once and for all!
Remember, you may even SAVE MONEY by signing on to my Program. There is no need for a gym membership as we take a break from training for a while. And all those fancy smoothies and supplements you've been consuming, I'm going to show you how most of these are junk.
But there is no way to calculate the benefits that new found health, energy, vitality, self confidence and a body to die for will bring to your life.
Imagine what you can do with a spring in your step... More productivity, more creativity, more energy for your kids, a healthier more attractive body to help you find a loving partner, and decreased risk of health issues later in life..
Priceless.. And you can achieve these things from $47 per week.
“Life changing! This is more than a fat program, this is a lifestyle, health, performance, sleep, and nutrition program. Alex has done an amazing job of condensing his vast range of experience and knowledge into easy to understand and concise takeaway points."
Sam Moles. Sales Director.
Starting from the price of two lattes a day, you will receive:
I will recommend various activities and lifestyle changes to help you reach your goal
And I will be tracking to see whether you have done these tasks - providing encouragement when needed and the thumbs up when due!
Here I show you how Gold and Platinum Users track their meals and habits
All members (silver, gold and platinum) get access to my 'Upgrade Yourself' education series!
All packages (silver, gold and platinum) get access to my Training app. Here I deliver all your workouts with videos, descriptions and calendar scheduling.
Gold & Platinum Members will receive a weekly review scoring them on their performance during the week!
"If you are motivated to make changes to your health and fitness I highly recommend Alex’s coaching program where not only will you learn more about diet, health and fitness than you thought possible but it will set you up for a lifetime of good health.
Over the last couple of years I have done all of the specialized pathology testing for Alex’s clients and have seen first hand the transformations that Alex’s clients have achieved. While the clients are feeling fitter and healthier than they ever have, the part that I like to see is the great improvements in their lab test results, it is the positive changes to inflammation markers, hormones and cardiovascular health that are going to last for years to come if you keep up the knowledge that you have learnt.
When I review the lab test results with Alex’s clients and see that they have to make big changes to avoid or reverse chronic health problems, I know that they are in good hands with proven protocols that work."
Michael Smith. Planet Naturopath
Then take action now!
Find which version of the program suits you best, click the button below and let me help you turn your life around!
Start your health journey Today!
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With my coaching program I help develop new mindsets around food, training and heath. I educate, explain and use real life practical examples. I help you create your own healthy habits, giving you reason for change rather than simply telling you what to change. This is why my program has lasting results.
The Program is more than a set of diet protocols a workout program and a slap on the back with a good luck message.
The Program is a life changing course, its a health program, a lifestyle program, an awakening.
I will educate and empower you using a system I have developed and refined over years of self-learning, working with clients and resolving my own health problems.
I have built my program in a way that we address the fundamentals first, and layer upon more advanced protocols once those basics are in place. And if you are thinking 'oh I'm already at an advanced stage, I don't need the basics', trust me, the fundamentals I teach you and use in my protocols are anything but basic though they are simple to follow and understand, the impact they have on your body and health is profound.
While the body undergoes massive change as you follow the protocols on the Program, you will learn the reasoning, the WHY behind the what in a simple to digest, education program.
This is built with various layers, for those looking for a the basics, the quick fix, the takeway message, a few minutes a week is all you need. But for those wanting to take a deep dive, then I will provide you with all the tools, books, articles, podcasts and everything else I have to help you become an expert in Health and Wellness. You will be empowered to live a life of health without ever needing another diet program again!
You will literally learn everything I know about health!
This is the true magic of The Program. Instead of just learning from a health coach, I have built an education course that can empower you to become a health coach!
The program is for people:
Awesome! The Silver tier is perfect for you! This is perfect for those individuals who want to learn about health. Or want the knowledge, resources and content. Maybe it's to improve your own health, or maybe it's to improve those around you, or maybe you're wanting to help your clients?
Some clients have told me that there is more (and better) content in this course than a University paper! So if you're eager to learn, I assure you will learn a lot!
Also, on the silver tier you still get access to all my resources, diet plans, supplement guides, training plans and knowledge base!
Worried that it might not be for you? Or maybe you believe The Program won't help you reach your goals.
Don't be worried!
If, for any reason, you’re not satisfied with The Program in the first 30 days, I’ll issue a prompt and full refund. There’s only ONE condition: Please tell me the main reason you weren’t happy with the product, so I have a chance to make it better.
And if that's not enough, if after 26 weeks on the Program you haven't seen positive change in your health and body, just show me you've been sticking to the program (by having an average score in the Green Zone after 26 weeks) and I'll issue a FULL refund (Gold and Platinum users only).
I'm that confident in The Program, I know if you do the work, and put the effort in each week (scoring in the Green Zone for in the weekly reviews) I know you will get results. And I will put my money where my mouth is! If after 26 weeks you haven't improved your body and health, despite doing all the work and following my protocols, I'll give you a full refund!
What do you have to lose?!
So that's The Program! I'm proud of what I have built and pleased that I am able to help others with their health issues. I'm also excited with the opportunity to share this with your I would like to invite you to join my next class.
Simply click the Program Version that suits you best below and we can begin with the setup process and have you ready to start the program in a few days time.
And ACT FAST as the next Program intake starts very soon!
The next program intake starts in:
The clock is ticking, how serious are you about improving your health? Chose the plan that suits below to look and feel amazing!
PER WEEK
Diet Protocols
Training Programs
Supplement Protocols
Knowledge Base Support
Upgrade Yourself Course
Daily Diet Monitoring
Weekly Review Reports
Accountability
Competition Between Others
Community Access
Full Refund If No Results Despite Doing The Work
Exclusive 1 on 1 Coaching From Alex Fergus
Unlimited Private Support (Phone/Sms/Email)
PER WEEK
Diet Protocols
Training Programs
Supplement Protocols
Knowledge Base Support
Upgrade Yourself Course
Full Refund If No Results Despite Doing The Work
Daily Diet Monitoring
Weekly Review Reports
Accountability
Competition Between Others
Community Access
PER WEEK
Diet Protocols
Training Programs
Supplement Protocols
Knowledge Base Support
Upgrade Yourself Course
30 Day Money Back Guarantee
By fixing underlying health issues, The Program helps you reach your goal - whether it's fat loss, sports performance, increasing fertility, boosting testosterone, improving health markers or simply kicking more butt in life!
Obesity is a health issue. Carrying excess body fat is not a sign of optimal health. But fixing the root health problem and correcting lifestyle and diet problems we can reduce body fat levels for good!
Having competed at high levels in various sports, I have found that the healthier I become, the better I perform and recover. The same is true for my clients. By improving underlying health and incorporating bleeding edge sports performance tricks, expect to see great improvement in your sporting arena.
There is no reason why you can't be healthy and active at any stage of life. Don't let health stop you from doing the things you love. By improving your underlying health you will feel (and look) better than you have in years!
Overtrained? Burnt out? Simply lacking in energy and you can't figure out why? This is not a normal, healthy state. But don't worry, I have worked with many people in this situation (I was there myself). I'll help you reset, recover and eventually return to where you were at your peak (and exceed these levels!)
Calories matter but hormones matter more. This is a quote I often share with my fat loss clients. Why, because hormones really are that important. If low T is a problem, or you would simply like to boost your current testosterone levels, then know that this program correct hormonal imbalances!
Not worried about sports performance, or what your health labs say. Perhaps you just want to get more done in a day, be more productive at work and still have the time and energy to play with the kids. I'll help you boost your energy levels, be more resilient to lives stresses and be able to function at higher levels for longer!
This isn't for everyone, it does require a lot of effort, some financial outlay, and most importantly - a desire to change. If you don't possess that desire to make change then this program will not work (and no other program will) until you seek change. I believe you do possess this desire, as you have read this far!
Before I leave you to contemplate joining my program, I'd like to leave you with a closing thought:
Albert Einstein once said "Insanity is doing the same thing over and over expecting different results". If doing the same training, with the same trainer, eating the same foods on the same diet and living the same lifestyle isn't producing the changes you desire - despite you thinking it's the best way to bring about said change - then maybe it's time to stop and try something else... as uncomfortable as it may be.
Worried that it might not be for you? Or maybe you believe The Program won't help you reach your goals.
Don't be worried!
If, for any reason, you’re not satisfied with The Program in the first 30 days, I’ll issue a prompt and full refund. There’s only ONE condition: Please tell me the main reason you weren’t happy with the product, so I have a chance to make it better.
And if that's not enough, if after 26 weeks on the Program you haven't seen positive change in your health and body, just show me you've been sticking to the program (by having an average score in the Green Zone after 26 weeks) and I'll issue a FULL refund (Gold and Platinum users only).
I'm that confident in The Program, I know if you do the work, and put the effort in each week (scoring in the Green Zone for in the weekly reviews) I know you will get results. And I will put my money where my mouth is! If after 26 weeks you haven't improved your body and health, despite doing all the work and following my protocols, I'll give you a full refund!
What do you have to lose?!
What's included in The Program:
But best of all, you're signing up to create a change. A change so profound you will wish you had started this program years ago!
Vegetarians yes. Vegans no. If you can eat seafood that is good. Eggs would be good as well but not necessary.
Also note, The Program is more than a diet plan. In fact I would say the diet changes are only 25% of the program. It's really a lifestyle program - helping you fix sleep, work in stress, work on gut health, movement, sun exposure etc.
So sure your diet would be a little different, but everything else would be the same.
As disciplined and organised as you want. But the more you put in the more you will get out.
It's built for stay at home mums, for busy executives, and for retired people. I have clients from all walks of life.
At the beginning there is a lot to read and take on, so I do recommend having a free sunday to work through things, but once you're up and running it's really not that hard. And it's not much work.
Change does require change however. And change may require building new habits or new routines.
Regarding the diet - it starts off relatively strict, but this is also at a time when motivation is high. Then every few weeks we relax the rules. Eventually there really isn't a diet plan to follow - instead I aim to educate and empower you to make better food choices.
Saying that, if you can't go a day without chocolate, or you know you can't have a weekend without booze, then you might not be ready for it.
But at the end of the day, its up to you. The more you put in, the better the result. But I can't force you into anything!
As I tell my clients 'I'm just a guide, I provide the map, the direction, I help you over hurdles, and I teach a long the way, but I can't take the steps for you'.
I should also point out that I have had people sign up to the Silver tier solely for the protocols and the education. They don't follow the program 100%, they just pick and chose the bits that suit them. And there is nothing wrong with that approach.
As long as you want it to run. As long as you need it. As long as it takes to get the results you desire.
For silver and gold members, you pay in 4 week blocks. So you may decide to just stay on for a 1 month burst. However I find for most people 16 weeks is the best time to stick with the program.
Things get a lot easier after 4 or 5 weeks.
Though it can run for 52 weeks if someone wants to continue for that long. Also, you can stop at any time. You'e not committed to anything.
Note - If registering on the platinum level, then it's a minimum of 16 weeks.
Of course!
In fact, partners who sign on together get much better results. You're going through a change together, you can support each other, you can relate to what your partner is going through, you learn together.
Plus if you are on the gold or platinum tier then you get the weekly reports so there is a competitive component to the program.
Yes! I suffered from serious adrenal fatigue (I couldn't even walk in the park without needing a rest every few minutes), low thyroid function (sensitive to the cold, sluggish digestion etc), and I started putting on fat ... despite eating a good diet and doing all the right things (avoiding sun, training, taking supplements etc).
My recovery process was what lead me to create this program. It's built for people who suffer from adrenal fatigue and or thyroid issues and need a recovery strategy.
Also - it too me a long time to realise this, but even the best diet isn't going to solve your adrenal issues.
You need rest, you need proper supplements, you need support and you need to fix the gut and reset leptin signalling. You also need the right things at the right time.
All of these things are covered in the first few weeks of my program. My program is perfect for suffers of adrenal fatigue.
I promise you that in 30 days you will feel like a new person! Just stick to the program and it will work. It has helped dozens of people in a similar position to you. It's built for people like you.
It sure does! In fact The Program is perfect to resolve underlying thyroid issues. See the answer on adrenal fatigue above.
It's delivered through videos, emails, and an app I have built for the program. The Program has users around the world - Hong Kong, Germany, New Zealand, Australia, USA etc - and it works really well. It is a simply system to use. As for content - You get what you need for that phase. So we start with the rest and repair gut phase, and I provide all the resources for that. Then after that phase ends, I provide all the tools for the next phase etc. This way you won't get confused!
When you sign on, you will get immediate access to the 'setup' course - this is so you can make sure you understand whats involved etc, and you can look at the diet plan etc, - you can even start it right away if you wish. Then, depending on what plan you enrol in, we will typically start on a Monday - but, you can change the start date to suit. So if you enrol now, and what to delay the start date a week or two we can do that : )
Great question!
I built this program for one purpose - to help people from all walks of life improve how they look and feel. I didn't want it to be a simple 4 week follow these steps type of program, and at the same time I didn't want it to get super advanced into genetic testing and biohacking (though I should mention that is possible in the program, it's just not needed).
Maybe this will help answer your question - I have been testing and refining this program with a few clients over the past few years. These clients have ranged from stay at home mums whose health knowledge was limited to womans health magazines, up to 'advanced' biohackers spending tens of thousands of dollars a year on lab tests and supplements.
And everyone has had amazing results (as you can see from the testimonials on above) and everyone - yes everyone - has learnt something.
What do I mean by 'advanced biohackers' - I mean clients who have came to me with stacks of of lab testing reports. Clients who have subscribed to journal articles. I had one client who taught me so much about health that at one point I felt like I should pay him! I told him this, he laughed and said to me 'Alex you have no idea how much I have learnt from you and how great this program has been to give me a clear path to follow in such a noisy world'.
And it's true, I have broken everything down so it's easy to follow. Better yet, for those of us who are overwhelmed by health information, sometimes it's better to switch off and have a road map drawn out for us to follow.
I can also assure you that the content in my program is not the same as my blog. My program goes into subjects I haven't talked about on my blog. And for those who want to take a deeper dive into a particular topic, I link to so many resources - documentaries, books, podcasts, articles etc. So it almost becomes an education course for those who want to learn.
But of course the key 'value add' is having all the protocols mapped out for you in an easy to follow manner. There is a reason why top businessman and sportsmen have coaches - the individual can focus on their core priority, and they build a support team around you.
I'm pretty sure Michael Phelps wasn't designing his training plan, developing his supplement protocol and determining his race strategy all on his own.
I should also mention that I have had a few past clients on my program tell me that that I should market it as an education course - that I should remove all the protocols and just sell it as a 52 week education course for PT's or coaches who want to upskill. There really is that much content in there!
Actually I have just signed up someone on the silver tier whose main reason for signing on was the content. He's not fat, he's not sick, he know's a bit about health, but he works with clients as a phsyio, and rather than reading all the books himself, he'd rather work through my course.
So there are numerous ways you will benefit from it:
- Education - learning more from me. As you know I put a lot of energy into the content I put out, and most of the content in the program is not on my blog.
- Having a simple roadmap to follow - no need to build your own plan etc
- Accountability - on the gold or platinum tier - if you need it
If you do sign up, and it's not what you wanted, then I'll happily five you your money back after 30 days. So there's no risk.
I am confident when I say you will get something from it. Sure it may not be as much as a the mum reading womans health magazine, but you may find that missing piece in the puzzle that completes your health picture.
I hope this doesn't come across as too salesy - I'm not a sales man (though I wish I was sometimes, it would make paying the bills a lot easier!) I just know that this program helps everyone that has been on it, and I know it will help you. And if you're still skeptical - remember the money back offer.
For the gold & platinum tier I need to track and report on steps and sleep. I recommend everyone buy a fitbit for this. However you can manually enter data into the app if you don't want to wear it all the time.
At the moment I can't access Oura ring data - but this should change very soon. Some clients are using an Oura and a fitbit, and will stop wearing the fitbit once the Oura coaching dash is live. But if you prefer fitbit I can access that data.
At the end of the day you don't have to wear these devices, it just means I can't access the data and report on it.
Sure. I do this with a lot of clients.
I answer this question in the video below:
But in short, yes I would recommend you taking the time off training.
The gut reset phase is a rest and recovery phase.
I cover the reasons behind this in the video attached.
But Remember:
At the end of the day it is up to you. AND context matters.
If you are a 50 year old burnt out CEO then yes, the rest period is recommended. If you are a 25 year old reasonably fit guy or girl whose not looking to drop a ton of weight or drastically turn around their health, then you might be ok with one training session a week...
The key is to not FORCE yourself into training. You need to ask yourself 'why am I training'. If you are simply training to lose weight, then you should probably have the rest period. If you are training because you think it's healthy, then yes you should stop.
If you are training because you ENJOY IT or it gives you a social outing (ie. it's with your friends etc) then it's not as bad. And maybe you're ok to still do some exercise for the enjoyment reasons etc (as social interaction and happiness are important components for health). BUT - maybe reduce the intensity and or load during the reset phase. Maybe organise a recovery session with your mates instead of a hard crossfit WOD (I.e. have everyone go to the sauna session, or do a group yoga or mobility session instead).
At the end of the day - it's your call. If you have serious health issues, then look at reducing the stress load and rest and recover for a few weeks.
No. Training is all built in to the program. No matter what package you go with you will get a training program from me that is delivered to you with all the videos, rep ranges, descriptions etc.
You access this through an app I have - so it makes it easy to train etc. Again, this is included in all packages :)
Though I should mention during the gut reset I actually recommend doing LESS training - we reduce training down to easier activity like yoga and pilates and lots of walking - this gives the body some time to reduce stress and heal. Then we add the intense training back in.
With gold and platinum - you get the same training programs sent to you as silver. But the benefit of Gold is that you get all the daily meal tracking and weekly reporting to keep you focused and on track.
No problem, please click HERE to send your question to me.
It sure does!
Here are a few client emails I've received in the last 7 days. All these emails came from silver and gold sign ons still in their first month on The Program:
And these guys and girls are still in the very early days of their health changing program! If you want to see the results from clients who have followed the program for 6 months or longer, scroll back up and read all the client testimonials littered throughout this page!
The clock is ticking, how serious are you about improving your health? Chose the plan that suits below to look and feel amazing!
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Exclusive 1 on 1 Coaching From Alex Fergus
Unlimited Private Support (Phone/Sms/Email)
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